The Role of AI-powered Chatbots in Customer Engagement & Lead Generation

“Good customer service costs less than bad customer service.”

This quote by Sally Gronow these days seems to best fit in this era of AI chatbots, where they have made much easier to receive customers’ problems or enquiries and so address them live, but still, due to their integration cost people usually neglect them.

It’s true that AI chatbot integration cost can be high to some extent, but they are still worth it.

The way these AI chatbots handle all customer engagement and play a crucial role in lead generation, you can’t deny their importance, at least in this era of AI.

If you are still not entirely familiar with the importance of AI chatbots, let’s discuss how they can be saviours for your overall business image and customer relationships.

Customer Engagement

In many ways, AI chatbots make customer management easy and incredibly flexible.

You would agree that there are not any specific hours in which customers feel unsatisfied with any of your services or may eagerly want to engage about anything like product offers, but as you can’t be available all the time, this hinders both customer engagement and, ultimately, your business growth.

AI chatbots can become your representatives at the hours when you are unavailable.

So, even if you are operating internationally with a time difference, you would not at least have to be anxious about poor customer satisfaction.

Plus, the efficiency chatbots bring by quickly answering queries and eliminating a lot of stress among human counterparts, thanks to their expertise in data analysis that makes more personalised interactions possible and the customer experience engaging and satisfactory.

Lead Generation

Lead generation is another area of digital marketing in which AI chatbots can do a favour for you.

It ranges exactly from qualifying a lead to nurturing it, which means helping at various stages throughout your lead generation funnel.

Let’s break down how AI Chabot can help you throughout the lead-generation process.

Awareness

When you integrate chatbots into your website, social media, or even landing pages, they can initiate conversations with your visitors aspiring to get a clue about your offerings, any information connected to your brand, or simply about your brand identity.

In this scenario, the chatbot can convey your brand message and overall identity to them through ebooks or other information-conveyor formats.

Interest

AI chatbots can qualify leads for you. Based on the intent of visitors’ questions, AI chatbots analyse what they are actually looking for, making it easy for them to understand customers’ interests or issues.

Now, based on an analysis of visitors’ responses, they segment leads into groups for easy future follow-ups.

This doesn’t end here; chatbots have more to offer; they will capture this lead segmentation for a long time by storing this list of interested prospects in the database.

 Consideration

AI chatbot assists your visitors in considering your products by comparing different design colours, utilities, based on whatever your categorisations are and what the visitor’s intent is.

By sending product demos, case studies, or FAQs, they make sure customers feel personalised assistance like those representatives in physical shops.

Conversions

Who knows, AI chatbots will convince your visitors to buy products, ultimately making them your customers.

Well, after such a long conversation, assistance and recommendations, who will not be convinced?

Okay, this can be uncertain. But usually, they increase the chance of conversions.

To be specific, a study by Glassix shows that AI Chatbots enhance conversion by 23%.

image via glassix

Besides conversions, the study also showed that chatbots can resolve issues 18% faster with 71% success. This means that even if it is not about conversion, you can at least retain your customers with good customer service, making AI Chabot integration a win-win situation.

Read also: How Startups can Boost Business Conversion with their Websites?

That’s it

Thank you for reading. We hope you found the information helpful. In case you are looking for a website development company for chatbot integration, get in touch with us via 020 374 52786