of marketing leaders say a strong brand is critical to their growth plans
of consumers say their first purchase or interaction is the best time to earn
their loyalty (Source)
of millennial consumers expect a consistent brand across all channels (Source)
of consumers would rather buy from an authentic brand (Source)
of investors want the companies they invest in to have a strong brand (Source)
55% of marketers think
their internal and external brands are aligned (Source)
Amplifying brand messaging on social media
to the right audience is a bit harder than saying ‘Just do it’. Building a brand is a
desire of every business, so you cannot sit aside expecting a night miracle,
albeit you have to work for it, distinguish from your competition, earn it to
build a lifelong and loyal customer base.
Social Media is one of the most powerful tools to connect millions of potential audiences for maximum brand exposure, awareness, engagement and traffic tractions which ultimately brings conversion for your business.
good quote for the moment:
“People want to do business with you because you help
them get what they want. They don’t do business with you to help you get what
you want.” – Don Crowther (@don_crowther)
Do you agree that brand messaging is still
one of the most underrated practices? If yes, then you would love to dig more
Types brand messaging for the
Messaging for the Brand Development
It’s your employees who represent your brand to the outside world
Your internal working ethics – Your team, their working ethics, internal
culture, and subcultures define and represent your brand to the world. Hence,
every business needs to identify and set an internal messaging goal to design a
culture, subcultures for brand development.
‘fun work’ environments could be one of the best examples
to go with this moment. And we cannot ignore the fact that people generally
share their fun/happiest moments on social networking to show their lifestyle,
fun living short moments, to share their surrounded culture so on and so forth.
When it comes to external brand messaging, people might
relate these terms to drumming up a self-promotional post across social
channels or other platforms, here the external brand messaging relates to
outward-facing messages tend to be more valuable for branding:
around ideas for a smooth workflow and productivity,
positioning statement that resonates with your brand or its value.
It could be a
Therefore, amplifying the right brand
messaging on social channels is so critical to your success – Curate content
that your audience will not only enjoy but love to engage/connect to your
branding activities by looking through branding messages on different
authoritative sources –
Your Email Newsletter
Brand posting on the official blog, news and media sources
Searching your all active social platforms
Following your branding #hashtags and keywords
Signing up for Google alerts for your relevant brand terms
If you run a business or promote it on
behalf of your client, then don’t forget content curation is
a valuable strategy. It provides extra value to your brand followers
but also helps you showcase your industry’s expertise, but you should be aware of
curation strategy and how to do it the right way😊
Please see the bright side of content curation –
According to the B2B research source,
85% of the B2B content marketers give credit to content curation for their
Here is a brief Intro to Content Curation for your ease
Content curation is content created by
other businesses/marketers or bloggers that you select or can say that you
bring out the best wordings around on a particular topic from various platforms
to a single channel like all under one roof.
Suppose you’re still unsure how and who can
do this content curation activity for you. In that case, I suggest you consider
a leading Digital marketing company
that understands the latest SEO
and SMO trends so that they can do the best favour for your brand to
get more visibility across authoritative social media channels.
Perhaps, it is more likely; you would be
more interested in exploring successful ways to boost your brand messaging to
the right audience to the right channel and at the right time.
of USP – A Business Winning Strategy
No matter what your business is, your staff/employees must be well aware of your product/services’ – Having a deep knowledge of USP can easily differentiate YOUR BRAND MESSAGING and edge you over your rivals.
Not sure what’s your USP is? If you’re
there, then ‘NO WORRY’ Asking the following question can help you establish it J
What things make you different? This is so
certain, and you should figure out this question.
Take the subway, for example – The subway uses Unique Selling
Freaky Fast Delivery
Our Healthier Way
Made from Scratch
Simplicity and buyer’s persona is vital
ingredient of the effectiveness of these USPs – They’re somehow making an
emotional connection with:
Running a campaign on social channels for The Gym Goers, fitness
freak or old age can be
turned on and more interested in ordering online as their products serve them
nutritional value, Fresh eating, satisfaction for a healthier sandwich, and so
This arrangement gets the consumer to focus
on the name of the company and its USP of eating fresh.
Social Media Brand Advocacy Program – A word of Mouth Recommendations
One of the ideal ways to kick start a brand
advocacy program with your B2B marketing resources is Happy customers, Partners
who can also help you elevate your business and be referred to as brand
You can create a compelling and epic
content program by activating your brand advocates – B2B
happy customers, Partners. Reach out to them with your incentives or exciting
rewards, or motivational plans – such as a Free 1-night stay, a return favour
(non-monetary), or a discount on products and services etc.
Furthermore, you can use the following content distribution activities to capture fresh eyes:
Try to optimise your post outreach and ascertain the best time to
publish your social posts for getting the maximum post outreach and engagement.
When to post on Facebook: Thursdays and Fridays get the best post engagement; however,
you should aim to post 5 to 10 times a week.
to post on Twitter: Wednesday, Saturday and Sunday
are the best days for posting your relevant stuff, and up to 5 tweets per
day are the magic number
to post on Instagram: Generally, every day is a
Good day with Instagram as you can start your day wishing them a Good
Morning Visual or positive quotes but beware don’t overdo it – not exceeding
more than two posts or if not, then go for at least one post per day anytime
from 3 pm to 5 pm to get engagement spike.
Don’t forget we’re living in an
ever-changing era, so what worked
yesterday might not work today. The best we can do is keep digging,
adapting, and repeating to accomplish what we’re looking for!
Shadab Feroz is a digital marketing specialist and SEO consultant with over 13 years of experience. He is on a mission to help online businesses, so they can be a unique voice of their brand, make it all about themselves to nurture leads and make their brand valuable yet extensive to stand out from the crowd in this marketing jungle!
Amplify Your Brand Message – The Magic of Words on Social Media
Amplifying brand messaging on social media to the right audience is a bit harder than saying ‘Just do it’. Building a brand is a desire of every business, so you cannot sit aside expecting a night miracle, albeit you have to work for it, distinguish from your competition, earn it to build a lifelong and loyal customer base.