Can Search GPT Disrupt Google Search?

Will SearchGPT disrupt Google searches?

Recently, this has become an important topic in the SEO industry.

So, let’s see if it really does so.

But before that, if you have no idea what SearchGPT is, let’s first get to know about it and then proceed to our question.

What is SearchGPT?

SearchGPT is OpenAI’s prototype search engine. The tech giant is currently developing and testing it with limited users. You can also request to access it here.

It is temporary while OpenAI works on it, as those tested features will be applied directly to the ChatGPT.

The distinctive quality of SearchGPT is its generative capability, unlike traditional search engines.

The search engine will be a kind of LLM with NLP capability. In the current scenario, when we type a query, we get indexed pages from the Internet.

Now, because SearchGPT knows natural language processing and is also trained, it will be able to understand human language, interpret query context, and answer accordingly in a thread through back-to-back follow-ups based on trained data.

However, OpenAI is not the only tech giant working on creating such a model. Google’s experimental SGE is also doing the same.

Still, seeing the popularity of ChatGPT, the speculations are that SearchGPT can disrupt Google searches.

Now, if it actually would happen, that will only become known with time.

However, any factor that can affect Google’s monopoly is the comparatively good user experience that SearchGPT can provide.

There are many areas where SearchGPT can impact Google searches, like conversational threads, so users don’t have to wander from one web page to another to search for various aspects or an analytical understanding of a single topic.

Apart from that, there are other areas where SearchGPT can perform better in terms of UX.

So, for detailed understanding, let us understand if SearchGPT can disrupt Google searches.

Read also: Google RankBrain and SEO: What’s in For You?

Will SearchGPT disrupt Google Searches?

Google Ads

As we discussed, SearchGPT can overtake Google searches based on UX. Google shows paid ads in search results for many queries.

And these days, almost everyone wants to go ad-free. So, this area can give the edge to SearchGPT over Google as SearchGPT would unlikely show ads, at least for people with premium plans.

Moreover, the statement of OpenAI’s CEO Sam Altman in an interview while challenging Google was something like “I kind of hate ads just as an aesthetic choice. I think ads needed to happen on the internet for a bunch of reasons to get it going, but it’s a momentary industry. The world is richer now.”

“I like that people pay for ChatGPT and know that the answers they’re getting are not influenced by advertisers .” points that ChatGPT would avoid ads in searches as much as possible.

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Context

As said previously, SearchGPT is a conversational search engine that will provide information about every aspect of a topic that comes to users’ minds right there in the same conversation thread. On the other hand, on Google, no matter how detailed information an indexed page covers, they usually don’t have information that covers relevant aspects or is closely related to a topic.

For that, users have to start a completely new search and go through several web pages unless they find one that gives the needed information.

This sounds overwhelming even while hearing it; it becomes even more challenging for users actually in practicality.

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Hallucination

We already know that ChatGPT sometimes hallucinates. In fact, not only ChatGPT but most generative models, including Google’s SGE, have these hurdles.

For instance, Google had to exclude our Your Money or Your Life” (YMYL) queries from SGE snapshots as they are sensitive topics for even rare hallucinations.

So, if it is about AI models’ reliability, they may give trust issues unless fully scrutinised.

Such can be the scenario with SearchGPT until hallucinations continue to prevail.

In this area, SearchGPT can lag a little behind Google if it is about being more conscious about accuracy.

Also read: The Rise of voice search and its impact on SEO

Other Than Informational Searches

Google searches are not only meant to get information. Google also covers broad searches with different intents, like transactional, navigational, or local queries.

On the other hand, ChatGPT is currently mostly about getting information rather than purchasing or finding specific web pages.

Moreover, Google lists businesses for local SEO purposes, and people are not currently heading to ChatGPT to ask near-me queries.

Besides, e-commerce websites are searched through Google, at least as of now.

In summary, Google can have an edge over SearchGPT in such search categories unless and until OpenAI modifies ChatGPT into a proper full-fledged search engine.

End Note:

So, considering various points, it seems that SearchGPT can beat Google in some areas while Google can have an advantage over SearchGPT in many cases. Whichever dominates the search market can be ascertained with time only. If you like the information in the article, you should follow our blog.

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