Google adds Generative AI tool to Demand Gen Ads

With the influx of AI, tech giants don’t want to leave any of their products without it anymore.

From every app to functionality, they seem too desperate to add AI assistance everywhere in forms from generative AI to speech recognition.

Of these, Generative AI seems to beat all.

From generative chatbots to image-generation tools, ChatGPT to X’s Grok and  OpenAI to Microsoft have changed the whole scenario.

Google is no exception. After Google Bard and revolutionary SGE, it doesn’t seem to stop anywhere.

This time, Google added a new AI generative tool to its Demand Gen Ads.

The tool, using text prompts, will generate high-quality images quickly, adding efficiency to Google ad campaigns.

That means, from now on, the time allocated to collecting or designing high-quality images for the campaign will be eliminated or at least minimised, which, as a PPC management company, we find great.

Now, let’s go back to how exactly the generative tool will work in Demand Gen Ads, but before that, let’s take a look at what Demand Gen Ads are from Google.

What are Demand Gen Ads?

Demand Gen ads are basically a type of Google ad campaign. They differ from creating Google PPC ads, which are search-based and charge only when someone clicks.

Demand Gen ads are not search-based ads, meaning Google shows this to the audience without having to search for them specifically.

Simply, to see such ads, you would not have to go to the Google search box and type a specific query; instead, they become visible to you on Google properties even when you are just browsing.

The Google properties where Google places these ads are Gmail, Google Discover, and YouTube, including feed, shorts, and in-stream.

          image via Search Engine Journal

The purpose of Demand Generation ads is to spread brand awareness and gradually develop interest among people in the long run, not quick conversion like those pay-per-click ads. That is why Google shows them to a broader, however lookalike audience.

How did Demand Gen Ads were used to create?

Previously, to create demand gen ads, whether single-image ads, video ads, or carousel-image ads, Google Ads Manager had to collect images or videos in the same ratio and quality as Google suggested before going to creating an ad campaign.

For example, if it was a single ad image, what we needed to do was upload product images up to 20 in different ratios with at least 1 landscape (1.91:1) or square (1:1) image necessary.

Similarly, for the same ad, brand logo images up to 5 in the ratio of the square logo (1:1) were all that marketers had to keep with them while creating such Google ad campaigns.

Now, what has changed?

Now, Google has made it simpler with AI. As previously, there was the burden of creating, collecting or adjusting images. With Google AI, we don’t have to go anywhere in search of high-quality images; instead, at the place where creating ads with simple, easy prompts, it will be easy to generate high-quality and relevant images using the generative AI tool.

That’s it

Hope the article provided you needed information. In case you are looking for a pay per click marketing company in London to help you run Google ads, you can get in touch with us.  You can speak to us on 020 374 52786 or directly visit our office.