Google Ads Trends Coming In 2025
AI, for sure, is something that is going to dominate the Google ads trends in 2025.
But how, in what areas, and to what extent will it continue or bring about changes that can impact your Google ads strategy?
Let’s see through this article.
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Increased use of voice search
As you already know, more voice searches are in place these days; Google PPC ads will most probably adapt to this trend.
With the help of AI, Google would try to provide options to optimise ad copies for voice searches.
That means inserting a more conversational tone and long-tail keywords can become a new normal of Google PPC strategies apart from those organic SEO strategies.
Read also: Optimising For Google’s New Landscape and The Future of Search
Third-party data will be phased out
Google is almost ready to phase out third-party data from Chrome due to data privacy in digital marketing. This obviously concerns Google ad companies. So, the new changes or adapting trend in creating Google ads campaigns in 2025 is to rely on first-party data collected through your e-commerce website, newsletter, or whatever source you own.
However, Google won’t be that rigid. It plans to introduce a technology called Privacy Sandbox to help online advertisers beyond first-party data.
This technique, through a tool called Topic API, tracks user behaviour to collect non-personal data and puts them in broad interest categories (e.g. fashion, food, travel), which means not revealing who they actually are.
This will help a digital marketing company as now they can now target whole categories based on their products or services.
For instance, clothing brands can target broad interest groups like Fashion Lovers through the Topics API.
Read also: State of SEO: Google Search Algorithm Updates for 2024
More use of Gen AI in Googe ad campaign creation
Recently, Google added a generating model to demand gen ads, making creating ads with relevant images easier. And this will continue in 2025. You know that while creating any Google ad campaign, Gemini now suggests writing the best ROI-yielding headings and descriptions.
Google said this conversational search campaign creation process has helped a lot of both small and large businesses publish their ads with good strength on the scale. So, in the coming year, this is going to expand this conversational experience beyond the language in English, namely German, French and Spanish.
Until now, advertisers have been able to remove negative keywords from their Google ads on the account level. However, now Google plans to provide another option by removing those negative keywords from specific or individual campaign levels in the Performance Max. Currently, this is in beta testing, but Google will roll it out to all users soon.
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