Instagram Trends to Watch in 2024

Instagram always has something new to offer in the form of features and trends.

One trend doesn’t get old. Another starts to emerge.

These trends become important to become familiar with for businesses who want to market their brand presence on the platform.

Participation in them increases the chances of broader reach.

Let’s see in 2024 what Instagram trends we can expect.

Polls in the comment section

Instagram for marketing is mostly about seeking ways to have two-way conversations. Polls do the very same thing.  Previously, Instagram offered polls feature in stories and then in DMs, but recently, it has expanded it to the comment sections.

So now, with any post that aims to know about the opinions of the audience, you have the option to ask a question via the post caption and add a poll below it with up to four options.

Obviously, people voting in polls gives Instagram algorithms a signal that the post is worth it, so boosting chances becomes more probable.

Plus, their fun interactivity, which brings engagement, has made them a crazy trend among people and a great marketing tool for business.

Reels in carousel format

So far, those image carousels have been common in our feeds. Now, if you notice, reels have also started to appear in that carousel format.

Actually, Instagram is testing this new feature with multiple clips in a single reel post in slide format. This is something resembling TikTok carousel videos.

The videos appear one by one, which can become a revolutionary way of storytelling.

However, as it is still in testing, only some selected users can access it.

Although, despite being in the experimentation stage, the feature is loved by so many people, signalling that if Instagram continues with it, it will be a worthy trend in 2024.

More AI-powered features

With AI being a trend in itself, Instagram doesn’t seem to refrain from adding AI features to the app. If you have come across a reel with AI voiceover, you must know that text-to-speech is now the new normal on Instagram.

In fact, this isn’t the only area where AI solutions are trending; our Instagram stories are now full of photos turned into stickers and images with whole different backgrounds, all possible because of AI.

image source

The chatbot within the app now remains at users’ service 24/7, listening to commands and performing tasks.

Moreover, Meta is continuously exploring AI-powered searches so that people can search for things in a whole new way, benefitting creators and businesses.

In short, we can expect more such AI features to become an amazing Instagram trend in 2024

Read also: AI trends to watch 

Focus on community building

The new broadcast channel feature from Instagram has turned community-building from a difficult task to a popular trend.

Now, businesses have a platform to connect with audiences directly in their inboxes, bypassing those algorithms’ tantrums that bury any post they wish, no matter how important.

   image via Meta

Even though broadcast channels have one-way conversations, they still fulfil different marketing goals.

Whether it is an important update, behind the scenes, or even asking about what the majority likes the most, broadcast channels’ text messages, polls, and QAs help in creating awareness to conversions, making it one of the best trends of Instagram marketing.

Final note:

We hope the article was helpful, and we wish you the best in standing out your Instagram presence through the trends. In case you want experts to help with paid Instagram marketing, optimisation or other strategies, we can help. You can call us on 020 374 52786