Keywords are simply words we use to search the internet
using search engines like Google.
Let’s open google.co.uk and search for the keyword ‘IT support’
A little observation shows that Google is showing the
results after examining 17.82 billion web pages where the term ‘IT Support’
exists and that again within just 0.82 seconds.
Thanks to Google. That’s the technology they possess. Back to top ⇧
perform a search?
Check few things after performing your search,
Google knows where you are sitting; thus, it will
tailor your search result specifically to your region.
E.g. if you are sitting in the US and wants search
results for the UK region, how will you do that?
Go to setting > search settings > region settings > and change it to the United Kingdom
And you will find the difference in search results in the UK and the US region, and so on; thus, Google always shows you region-specific results for an excellent search experience.
You can note search settings and results does not affect if you are logged in or not.Back to top ⇧
examine search results?
The very 1st
part you will observe is a paid ad that Google is showing
through a keyword bidding procedure in Pay per
Click Management (PPC) or Google Ads.
And so we call it a paid search result.
The 2nd part is showing map data based on popularity and reviews. It is primarily based on Local SEO Services because neither we are logged in for a precise location nor mentioned in our search term.
part is related to the queries people search along with
their answers. Therefore, the region serves as the question & Answer desk
and presents you with your search term’s most supportive and related questions.
The program is open source, where the technology
allows anyone to train their question-answer system.
Pandu Nayak, Vice President Google
breakthrough resulted from Google research on transformers: models that process
words concerning all the other terms in a sentence, rather than one-by-one in
order. BERT models can therefore consider the full context of a phrase by
looking at the words that come before and after it—particularly useful for
understanding the intent behind search queries
He also confirmed Google is performing BERT queries
using cloud-based TPU’s (Tensor Processing Units); they are much powerful than
traditional CPU’s (Central Processing Units). Back to top ⇧
Research: What is keyword intent?
Keyword intent refers to understanding the meaning
behind the query. E.g. the meaning behind the two given sentences are different,
and so the searchers intent as well
Benefits of drinking milk
Benefits of drinking milk at night
Phones under £200
I-phone under £200
When to eat a banana
Why eat banana
Google understands the intent behind the query and
tailors your results.
Now let’s consider the example and search
IT Support UK
Next, we will search the keyword
IT Support In UK
As the intent of the query is the same, so most of the search results are similar.
Now see the search pattern where Google is returning
searches based on intent
How to reduce fat
Why reduce fat?
When to reduce fat?
You can see the difference where Google understands
the intent behind the search and returning different results, especially the
questions and answers, first link with rich results, organic results as well,
Thus, rest assured that if you search the exact term,
Google will return you the accurate result. Back to top ⇧
Research: What are short tail and long-tail keywords?
Google understands that people are impatient and wants
the accurate result of their search, and so they search for complete sentences
And the intelligent algorithm shows the exact result
as well. And Google calls that search a long tail search or a long-tail
e.g. you can search for the keyword ‘Ethical SEO
Consultant in London’ ‘the cost of doing 10 page SEO’ ‘How to calculate the
cost of desktop support services’ ‘what are the elements in onsite-SEO.’
Whereas if you are searching for one or two words
shows the query is a short tail keyword, e.g. SEO consultant, SEO Cost, On-site
SEO, desktop support, etc.
The search results in a long-tail keyword are more
targeted than a short tail query where search results may come up generic, and
you may struggle to find your Answer and repeat the search.
Although most of the time, people avoid typing long
queries and try to find the desired result within the short tail keyword
With short tail keywords, Google intelligent algorithm
tries to show a highly tailored result. So if your website is highly optimised,
trusted, referred by others and verified, only Google search bots will offer it
as a top result in search.
Thus if Google is showing your website in top results
for a short tail keyword means high traffic. Back to top ⇧
Research: Why it is essential to choose the right keywords?
Friends, it is essential to choose the right keywords
for your website as they can lead to a make or break situation that may cost
you time and money.
Any wrong selection of keywords may prove fatal to
your website project.
Let’s see how
Google ranks those websites loved by visitors; on the
contrary, if visitors dislike your website by closing or bouncing back from it,
Google will also dislike and will not rank your website whatever you do.
Now imagine if your website is optimised for the
generic or wrong keywords; what will happen?
If the company is doing wholesale of specific garden
products like stakes, furniture, fountains, insects
And if you’re SEM optimises your website on keywords
like garden products, garden accessories, garden articles, garden ware, etc.
will lead to bounce as these keywords are more suitable to those companies
catering a complete garden range.
Thus if you are dealing in specific garden products,
Google says to optimise & market your website or webpages on exactly the
targeted keywords and not the generic ones unless needed. Back to top ⇧
Thus it is clear why to choose the right keywords for
Research: How to find volume searches of keywords?
Friends, volume searches simply means how many people
are searching for given keywords locally and globally.
And if you know these stats, you can better prepare
for your business.
Imagine you are planning to market a product that no
one searches for; now you know you have to create a demand for your product;
thus, you will change your marketing approach entirely.
Finding the volume searches will help you understand the
online market in a better way.
The page is all about those visitors who are looking
to find the cost of the website development in the United Kingdom; thus, we
have equipped them with the exact relevant information they are looking for,
A simple cost calculator to design a website
What is the ordering process
What we will deliver
What we need from the customer
A simple graphical flowchart explaining the website design journey
Hyder Ali Khan has worked in the digital marketing industry for the past ten years, with the majority of that time spent in the role of Operations Director & head of digital assets creation & marketing at Pacific Infotech…Read more