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Optimising For Google’s New Landscape and The Future of Search

November 18, 2024
Artificial Intelligence, Google, SEO
3 min read

You know that the Google search landscape is changing with time and, most importantly, with the arrival of AI.  Not only did AI content make Google take a lot of steps that impacted SEO strategies, but also Google SGE also played a role in it.

To combat spam content, Google released March and June updates and also introduced many new ranking factors like EEAT and YMYL, etc. However, the SEO community still has questions about how to optimise for Google’s New Landscape and what the Future of Search is.

So, in this article, we will discuss what will most probably help in SERPs and become the future of search.

Let’s start.

Also read: The Impact of Generative AI on SEO Strategies

Prioritise EEAT

This has probably recently become the most important factor for optimising searches. With the influx of generated content, Google has become conscious of quality content, and so it placed EEAT at the top of all ranking factors when it comes to healthy content criteria.

The current SERPS landscapes of Google searches seem to prioritise those with EEAT. In fact, through its March core update, Google has deindexed many websites that have AI or low-quality content.

This shows that EEAT is one of the foremost ranking factors that you must not neglect if you are serious about your rankings in Google SERPs.

Optimise for Voice Searches

Google has long given enough weightage to indexed pages with long-tail keywords or conversational tone when any user query comes via voice search. This trend is increasing with time, changing the scenario in search results pages. So, the tip for you to optimise for the new Google search landscape is to pay more attention to more natural and conversational content, which, obviously, long-tail keywords will help you do.

And yes, apart from that, local SEO is another strategy that can make your content more conversational.  As it directly talks about your business details to customers so yes, it can also help you with new search results criteria.

Visual First Content

People say a picture is worth a thousand words. This is also true for Google search results. When you incorporate visuals, either images or videos, into your content, Google prioritises indexing it, and users find it more helpful, fulfilling the Google user helpful criteria.

If you need some backing for these claims, Google itself says that visual elements are the building blocks of the Google Search results page, which improves the user experience of SERPS. Moreover, “with featured videos, we gain a deep understanding of the topic space.”, says Google.

So, if you neglect adding images or videos to your content, even if you do that, you don’t pay much attention to optimising images and videos through alt text or descriptions, so it is crucial to start doing that from now on.

Pay attention to core web vitals

Another important thing to optimise for cruet Google search is to keep updated with core web vitals. Core Web Vitals are part of Google’s Search Algorithm and help you measure your website’s speed performance.

Measuring speedcore web vitality depends on three different metrics that deal with the website’s loading, inactivity, and visual stability. The three main core web vitals are LCP, FID, and CLS.

Largest Contentful Paint or LCP

LCP evaluates the loading performance of the largest element of a web page, to be specific the hero or main image of your content

First Input Delay or FID

FID deals with the interactivity and responsiveness of a page, Meaning how fast users redirect to another page when clicking a button.

Cumulative Layout Shift or CLS

CLS measures the visual stability of a webpage. It refers to the sudden shift in the position of the content due to the unexpected ad or pop-up appearing on the screen.

Basically, they talk about the overall health of your website’s technical SEO. So, it is recommended to check your core web vitals on time and fix them if any issue appears.

Some tools you can use to check core web vitals are:

  • Chrome UX Report
  • Lighthouse
  • PageSpeed Insights.
  • GtMetrix

That’s it

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