Primarily a key person plays a vital role in the execution of critical processes related to website designing; you can expect correct outcome with experienced individuals,
E.g., a PM (project manager) is ideal to create a sitemap, wireframe, liaison, finding USP’s, KPI’s (key performance indicators), an SEO manager is best to liaison for content, SEO, writing meta tags and so on.
And most important, thinking of copying content from your competitors is a lost idea, so I strongly suggest to walk away from this path which will take you Nowhere because Google recognizes generic & targeted content, copied & fresh content, not even content but its related imagery as well.
You cannot earn audience loyalty without quality content
Should you wish to see your website rank no # 1 in Google search, consider writing highly targeted & meaningful SEO friendly content from day one.
Let’s find out the steps involved in designing a bespoke website
Bespoke website design process 2018
Below is the journey for design & developing a website for a service industry,
Presentation & methodology of services and this journey is different as compared to the company selling products
Find unique selling points (USP’s)
Make a list of all the USP’s (Unique selling points) of the business,
And I am sure your company has common or unique methods & processes specific to your industry, you need to find out what is right from a customer perspective
E.g., a boutique selling wedding gowns in London can highlight their USP as ‘Range of exclusive collection of more than 100 English wedding gowns.’
E.g., a private taxi owner with a fleet of luxury cars considers the USP, ‘Hire a Rolls Royce starting £299 a day.’
Keep searching for USP’s and make a list to use them later in making headings, sub-headings, header creation of home & subsequent pages,
In today’s highly competitive digital jungle, you can imagine what it takes at all to achieve SERP (search engine ranking positions), and no one wants to see a potential visitor will come and walk away from your website without browsing or taking an interest
And within no time you will see Google drag listings of your website, why?
Because, Google value customer perspective seriously and if most of your visitor is bouncing which is a clear indication of a low-value website, you can never achieve search rankings on your potential keywords unless you earn the customer perspective.
Keep that in mind once a visitor is landing on your website page, they must find a value proposition
A unique selling proposition (USP) is the factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition
which you can only present in the form of USP’s on your website.
Make sure your construction of the website pages should include unique selling prepositions.
GoDaddy explains USP as ‘appeal to what customers care about.’
And also make a list of KPI’s (key performance indicators),
Every company owns unique USP’s & KPI’s critical for the business, but a thoughtful process is required to find them,
Examining products & services
Make a list of all the products or services of the business and try to find out the value proposition, mark and highlight those you wish to portray on the home page, the first and most essential page of any website.
E.g., the services of a charted accountant in Uk involves preparing annual accounts, generating cash flow statements, bookkeeping, tax planning, business advice, audits, etc.
Collecting and presenting best value to visitors is the key objective in designing a user-friendly website.
Till now you are researching the project and collecting the information, next part is the construction of home page.
Finalize Website content
As explained above the importance of website content, we suggest you discuss and explain to your customer the process of writing content
But keep in mind content is the foundation to build a successful web presence, the content of home and subsequent pages include creative headings & sub-headings, header taglines with USP’s, different content blocks to place in the page.
The first page of the website and the most visited, the creation of a bespoke design home page is tricky and time-consuming, also involves several stages.
Understanding the buyer persona
The step is vital to the success of your bespoke website design process.
It involves understanding likes and knowing the expectations of your customer, and the best way is to ask targeted questions related to the business, marketing, competition, objectives and so on.
For the first time, we are sharing our website design questionnaire,
Hyder Ali Khan has worked in the digital marketing industry for the past ten years, with the majority of that time spent in the role of Operations Director & head of digital assets creation & marketing at Pacific Infotech…Read more
We are sharing the exact process of designing a website which involves SEO. The entire web design industry follows mostly two methods of website designing? Download a free website design questionnaire.