8 AI Copywriting Tools to Improve Efficiency

We all know the importance of copywriting in business marketing to persuade customers.

But also, we cannot deny the fact that crafting marketing copies can sometimes be difficult for several reasons. For instance, lack of writing skills or not having enough time.

If that is the case, using AI tools to create effective copies for social media marketing, email marketing or even Google ads is a great alternative.

There exist several AI content tools that can help you do effective copywriting.

Here we are curating eight powerful AI copywriting tools to generate quick ideas instead of spending hours brainstorming.

These tools will streamline your copywriting process, saving both time and energy.

Let’s take a look at them!

Copy.ai

Copy.ai is a great tool for quick and effective copywriting. It provides a chatbot with whom you can hold conversations and give instructions on what your copy is about and how you want it to be.

In addition to a live chatbot, the tool provides various template options for different kinds of content.

For example, the tool has several templates for your social media content, including writing a social media bio, creating social media contests/giveaways and more.

Features

• 90+ Copywriting Templates
• Multilingual Support
• Built-In Plagiarism Checker
• Chrome Extension
• Various tone options
• Cost effective

Pricing

• Free Plan: 2000 words per month
• Pro Plan: $36 per month
• Enterprise Plan: Customizable

Output

I asked copy.ai to write a social media post highlighting the benefits of getting a website design service from Bitvero. Look what its response was.

Jasper.ai

Previously known as Jarvis, Jasper is another copywriting tool that helps you save time by producing high-quality content. It is highly effective as it considers factors like your target audience and keyword analysis while creating marketing copies for you.

The tool provides various template options to choose from according to your needs. It can handle many copywriting tasks, from Amazon product descriptions to promotional email copies.

The tool uses machine learning that helps it produce original content – that means no fear of plagiarism.

However, it still comes with a plagiarism checker to help you ensure the content is not plagiarised.

Features

• For eCommerce
• Collaboration Tools
• Customizable Templates
• Multi-Language
• Plagiarism Detection
• Reporting/Analytics
• Revision History
• Rich Text Editor
• Speech Recognition
• Third Party Integrations

Pricing

• Seven-Day Free Trial (credit card required)
• Creator Plan: $39 per month
• Teams Plan: $99 per month
• Business Plan: Custom

Copysmith

Headquartered in San Francisco, USA, Copysmith was developed by Jasmine Wang in 2020.

The tool uses GPT 3 technology to generate responses.  It is best for writing e-commerce product copies.

Whether you want to write product titles to bullet points, the tool has several template options to help you.

The best thing about the Copysmith AI tool is that it lets you write product descriptions in bulk.

You must provide it with your products’ features and other important information; the rest of the tool will do for you.

Features

• Multiple use case
• Multilingual
• Various tone options
• Third-party Integrations
• AI Image Generator
• Chrome Extension
• Bulk Product Descriptions
• Bulk Content Generation

Pricing

• Seven days free trial
• Starter Annual Plan $228 per year
• Pro Annual Plan $490 per year
• Enterprise Plans- Customizable

ChatGPT

It may not be the oldest but the most sensational AI tool ever!

Developed by OpenAI, ChatGPT is a popular AI tool that has become a buzz among netizens.

The chatbot interacts conversationally and is capable of understanding human-like language.

Unlike other AI tools, ChatGPT does not offer various templates to help you with copywriting, but still, it excels in generating creative and engaging copies.

Whether it is a copy for social media marketing, Google ads or even an email copy, ChatGPT can produce it quickly, that too enriched with keywords.

You need to instruct ChatGPT what your copy is all about and how it should sound –formal, casual or else.

You can also provide additional instructions like what keywords you would like it to insert into the text and at what density.

Features

• Based on GPT 3.5 architecture
• Supports multiple languages
• Can understand & respond to a wide range of topics
• Available in both web & App versions
• Available for free use

Pricing

• ChatGPT 3.5-Free Version
• ChatGPT Plus- USD 20/month

Output

I asked ChatGPT to write web copy for a digital marketing company in London that would highlight USPs and have strong calls to action. This is how it responded.

Google Bard

Bard is Google’s counterpart to ChatGPT. It is a conversational chatbot, just like ChatGPT.

However, Google Bard does not rely on already-fed information to generate responses; instead, it pulls data from the internet.

Bard does not provide various copywriting templates for social media marketing or email marketing, but it can still help write compelling copies with proper instructions.

It can even help you in keyword research for search engine optimisation.

Features

• Accepts voice input
• Provides real-time information
• Generates multiple drafts
• Can translate over 100 languages
• Can write different kinds of content
• Can be integrated with other Google products like Docs, Drive, Gmail etc.

Pricing

• Free to use

 Output

For social media marketing services, Bard wrote the following social media post. I think it is not perfectly written, but it can be turned into a great piece with human intervention.

Writesonic

Founded by Samanyou Garg, a US-based entrepreneur WriteSonic is another AI tool that can help you craft effective marketing copies.

The tool uses GPT 3.5 technology to streamline the copywriting process, with various templates generating content for different purposes.  From writing social media ad copies to creating Google ad titles or descriptions, Wrtisonic can produce any content in seconds.

Within the tool is a ChatGPT-like chatbot called the “Chatsonic”, which interacts conversationally.

However, it differs little from the ChatGPT as it can access real-time data and accepts voice commands.

Features

• Live Chatbot
• Chrome Extension
• Bulk Generative
• Multilingual
• Brand Voice Creation
• Paraphrasing Tool
• Landing Page Generator
• Sentence Expander
• Text Summarizer
• AI Image Generator
• Product Description Generator

Pricing

• Free Trial: 10000 words per month
• Unlimited Plan: $16 per month
• Business Plan: $12.67
• Enterprise Plan: Custom

Output

Chatsonic, in response to my query about writing promotional email copy for email marketing.

QuillBot

Unlike other AI tools, Quillbot does not generate fresh marketing copies per your instructions. Instead, it helps you to rephrase already written (human-written) content to make it effective. Besides offering a paraphrasing tool, Quitllbot also offers a summarising tool that lets you summarise copies effectively.

Features

• Multilingual
• Different Writing modes
• Chrome Extension
• Microsoft Word Extension
• Style Editor
• Plagiarism check
• Sentence formatting
• Tone checker
• Grammar Check

Pricing

• Free Version: lets you rephrase only 125 words at a time
• Annual Paid Version: USD 4.17 per month

Wordtune

Like Quillbot, Wordtune is a rephrasing tool that aims to improve the quality of marketing copy. It allows you to change the tone of your content to formal or casual. Also, you can use it to get a shortened or expanded version of your text. Apart from this, Wordtune also offers an option called “Spices.” It is like adding spices to your existing content by enriching it with creative expressions.

Features

• Sentence Rephraser
• Style Editor
• Sentence formatting
• Tone checker
• Grammar Check
• Chrome Extension

Pricing

• Free Plan: allows upto to 10 rewrites per day
• Premium Plan: $9.99 / month (unlimited access)

Final Note

We hope the curated AI tools will make your copywriting task easy and interesting.

However, it should be noted that copies generated through AI tools sometimes can led to negative consequences.

These may include making irresponsible claims, unintentional plagiarism, inaccurate or biased information, factual errors and more.

Thus, before publishing such content conducting a thorough manual verification and adding a human touch is highly recommended!

Thank you for reading through the article. In case you are looking for a professional copywriter for all your copywriting needs, do not hesitate to reach us.