Practical thinking on search, AI and growth — written for ambitious UK brands, not for algorithms.
For years, SEO has been the buzzword. Everyone wanted to rank on Google, optimise keywords, build backlinks, and chase algorithms. But with AI, things are changing fast. Search is no longer the only w
27 August 2025 · 3 min read
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SEO🔥 “Best Phones 2025 📱” vs. “Best Phones 2025” Guess which one grabs your eye first? If you plan to write your meta titles with emojis in SEO, you’re not alone. But let’s decode this smartly: Do emoj
31 July 2025 · 3 min read
Digital Marketing · Google · Social MediaThink about it — You’re casually scrolling through Instagram or Facebook. An ad pops up. You pause… look at it… and keep scrolling. Click? No. Like? No. Comment? Definitely not. So what does that mean
23 June 2025 · 2 min read
Digital Marketing · Social MediaJust think – you made an awesome Instagram Reel. It was trending; you posted it at the right time. The reel crossed 1 million views. People are even commenting, “So cool!” and “It’s relatable!” But wh
6 June 2025 · 3 min read
Copywriting · Google · SEOJust imagine — someone searches your brand name on Google. But whose ad shows up? Your competitors. For example: A user types “Nike shoes” And the top ad says: “Puma shoes – 50% off” This is a hidden
27 May 2025 · 3 min read
Artificial IntelligenceChina’s DeepSeek has shocked people around the world with its amazing AI model, which was developed very cost-effectively. Immediately after its launch, the model was seen giving tough competition to
21 March 2025 · 3 min read
Artificial Intelligence · Digital MarketingWith the constant rise of global capitalism in almost every field, the need to promote products is also at its peak. For that, businesses adopt various marketing tactics, one of which is Stealth ads.
21 February 2025 · 3 min read
Artificial Intelligence · Google · SEOAs usual, Google conducted its Search Off the Record Podcast recently. When the title was “wrapping up 2024”, the main theme revolved around the impact of AI on SEO. All four hosts on the podcast dis
29 January 2025 · 4 min read
Artificial Intelligence · Google · SEOAI is taking over the world and search engines. From Bing to Google, they now rely on AI algorithms. This is in different aspects, from ranking websites and identifying spam to even producing informat
15 January 2025 · 5 min read
Digital Marketing · Google · SEO · Social MediaMost small businesses that want to promote their businesses locally via digital marketing face confusion about whether to use search engines or social media. When options are great, they have pros and
3 January 2025 · 4 min read
Artificial Intelligence · Digital Marketing · Google · SEOAI, for sure, is something that will dominate the trends of Google Ads in 2025. But how, in what areas, and to what extent will it continue or bring about changes that can impact your Google ads strat
17 December 2024 · 2 min read
Artificial Intelligence · Digital Marketing · Google · SEOSearhGPT OpenAI’s new search engine prototype has been successfully added to ChatGPT. So now you can get almost a search engine page experience on ChatGPT itself. As you know, ChatGPT was previously t
30 November 2024 · 3 min read
Artificial Intelligence · Google · SEOYou know that the Google search landscape is changing with time and, most importantly, with the arrival of AI. Not only did AI content make Google take a lot of steps that impacted SEO strategies, bu
18 November 2024 · 3 min read
Artificial Intelligence · Google · SEOAI has impacted SEO both negatively and positively. Generative AI plays the biggest role in this. Whether Google quick generative snapshots or generated content via ChatGPT or other AI tools, all have
24 October 2024 · 3 min read
Digital Marketing · Google · SEOYou already know that Google has tons of ranking factors in place for website SEO rankings. This includes all the on-page factors, off-page factors or UX factors. Besides, there are many other factors
16 October 2024 · 3 min read
Digital Marketing · WebsiteWebsite design these days is a necessary marketing tool. And it becomes even a great tool with a good UX. Users, whether enquiring or purchasing, want a smooth process. This can be possible only if yo
25 September 2024 · 3 min read
Artificial Intelligence · Google · SEOSince its arrival, AI has stirred up a storm in almost every field, and SEO is no exception. Algorithmic shifts in search engines have started to affect search rankings, which is concerning to SEO exp
11 September 2024 · 3 min read
Artificial Intelligence · GoogleWill SearchGPT disrupt Google searches? Recently, this has become an important topic in the SEO industry. So, let’s see if it really does so. But before that, if you have no idea what SearchGPT is, le
30 August 2024 · 4 min read
Digital Marketing · Google · Social MediaPaid advertising these days is a very common technique of digital marketing. As it provides quicker results than organic marketing, businesses give it much weightage. Whether it is Google PPC ads, Fac
20 August 2024 · 3 min read
Digital MarketingWhen email marketing is necessary these days, building a successful campaign requires planning, strategy, and creativity. Yes, it may seem to you that it’s as easy as typing a simple email and shootin
12 August 2024 · 3 min read
Artificial Intelligence · Digital Marketing“Good customer service costs less than bad customer service.” This quote by Sally Gronow these days seems to best fit in this era of AI chatbots, where they have made much easier to receive customers’
30 July 2024 · 3 min read
Social MediaInstagram always has something new to offer in the form of features and trends. One trend doesn’t get old. Another starts to emerge. These trends become important to become familiar with for businesse
20 July 2024 · 3 min read
SEOWith voice assistants like Alexa and Siri, people get used to voice searches. This normalisation is now becoming a trend, with more and more people shifting to this method. The reason for this shift i
10 July 2024 · 4 min read
Artificial IntelligenceThere was a time when ancient traders manually designed simple symbols or marks for their goods. This was to make it easy for people to identify and differentiate their craft. By then, this icon-makin
30 June 2024 · 4 min read
Artificial Intelligence · Google · SEOGoogle is on a mission to make search things easier. It is bringing new ways that aim to help its users more conveniently. All thanks to Google’s approach to providing the best possible UX. From the m
20 June 2024 · 3 min read
Artificial Intelligence · GoogleIf you came across the internet, so many screenshots of Google SGE generating illogical answers were going viral. The answers were so nonsensical or bizarre that people eventually had to react. Some u
10 June 2024 · 3 min read
Artificial Intelligence · GoogleGoogle updates its algorithms from time to time so that users get the best results for their searches and search marketers get deserved rankings for their efforts. These updates vary, focusing on comb
30 May 2024 · 3 min read
SEO · WebsiteUndeniably, boosting revenue remains the ultimate goal of business, including that of handymen. No matter if it runs through a physical or digital space. Sure, for your brick-and-mortar store, you hav
20 May 2024 · 4 min read
Artificial Intelligence · Digital Marketing · GoogleThe existence of SEO has been long. However, from time to time, its survival has been claimed under threat. This time, obviously, AI is the reason. The ChatGPT’s arrival and the sensation it brought h
10 May 2024 · 2 min read
Artificial Intelligence · GoogleWith the influx of AI, tech giants don’t want to leave any of their products without it anymore. From every app to functionality, they seem too desperate to add AI assistance everywhere in forms from
30 April 2024 · 3 min read
Google · SEOAre you someone looking to know the connection between Google RankBrain and SEO? Or are you even the one searching for “what it Google RankBrain?” If the answer to both of them is yes then you are at
20 April 2024 · 5 min read
Digital Marketing · SEONewton was hit by an apple, have long been a myth that people believe in crazily. But if a mass of people believes in something, it doesn’t have to be true. Humans tend to be highly superstitious crea
10 April 2024 · 10 min read
Digital Marketing · Social MediaImagine you are scrolling through social media like Facebook, Instagram, etc. Randomly, a post from one of your friends eating pizza appears on your feed. Seeing that, you find yourself thinking, “I a
31 March 2024 · 4 min read
Digital Marketing · WebsiteAre you a startup worrying about the branding element for your website? If it is like you have no idea at all how to do that and where to begin? What to choose and what to not! How to choose and how t
20 March 2024 · 4 min read
WebsiteThe success of any website depends on how well it is optimised. Technically, website optimisation, i.e., SEO, is a broad game in itself. Still, keyword insertion, a little part of it, remains quite im
11 March 2024 · 5 min read
WebsiteNot sure which fond you should utilise for your hotel website? If yes, then not to worry. Most people do feel confused as there are many font types. Like modern fonts or traditional ones. Thin or bold
28 February 2024 · 4 min read
WebsiteStartups with the full intention of taking the business online through a website face the dilemma of what their ideal web design services should be. Like how it should function and what appearance can
20 February 2024 · 5 min read
Digital Marketing · WebsiteSure, crafting compelling call-to-actions is not rocket science. But it is an art nevertheless. Yes, you do not need a lengthy training for it. But reading a handful of articles, careful observation,
9 February 2024 · 4 min read
Digital Marketing · Social MediaWhen it comes to digital marketing, segmenting the audience becomes important. Based on several factors, you identify who you should serve with your marketing campaign and name it your “target audienc
29 January 2024 · 4 min read
WebsiteWith a new year comes a new change! Things, persons, attitudes or trends- almost everything goes on the verge of becoming a better version, burying the old, negative and dysfunctional traditions. Thes
20 January 2024 · 4 min read
Digital Marketing · Google · Social MediaFinding room to negotiate the price for everything we buy is ingrained in human DNA. Though negotiating requires effort, we still do not give up! The funny thing is that this tendency continues even w
9 January 2024 · 6 min read
Google · SEOSEO and PPC, both being sub-parts of a broad digital marketing strategy, have different intents and outcomes. Both have advantages for you, but that depends on your goals, requirements, and also on bu
29 December 2023 · 5 min read
WebsiteStanding in 2023, we can say e-commerce websites have become very important; we do not need to mention that the reason is COVID-19. Well, the COVID pandemic can be an immediate cause of this, but ther
20 December 2023 · 5 min read
Digital MarketingModeration is the key to lasting enjoyment. This quote by Hosea Ballou, an American theological writer, fits best with the current AI scenario. As AI emerges, so do its negative side and people’s conc
8 December 2023 · 3 min read
Digital MarketingWith an effective digital marketing strategy, you get benefits in many ways. However, that is with the condition that it aligns with your intent. By this, we simply mean that if you want to yield dif
29 November 2023 · 4 min read
WebsiteDesigning a website does only mean making it pretty. It is also about making it functional, fast-loading, and, most importantly, aligning for user convenience and experience. People think aesthetics a
22 November 2023 · 5 min read
GoogleAs the ChatGPT makes it pretty cool to search for things, other tech giants, including Google, are continuously experimenting with new ways to improve search experience in the field of generative AI.
6 November 2023 · 5 min read
GoogleGoogle finally finished rolling out its new spam update it had been working on for a long. In early October, Google released a blog post informing people that it is in the process of introducing somet
31 October 2023 · 3 min read
WebsiteEvery business wants its website to yield more and more conversions- so do startups. In fact, startups eagerly expect their website to be a conversion machine. However, due to the initial growth stage
21 October 2023 · 6 min read
WebsiteOnline presence is the need of the hour! As everything is going online- be it customers, businesses, or information – having an online presence has not been a mere option anymore; rather, it has becom
11 October 2023 · 4 min read
WebsiteThe website has become necessary for every kind of business, including handyman services. As people have a grown tendency to run towards the internet in the hope of finding the solution for almost eve
30 September 2023 · 6 min read
Artificial IntelligenceSince the year 1956, when John McCarthy first coined the term artificial intelligence, the field has experienced several breakthroughs and setbacks. From IBM’s Deep Blue defeating a chess champion in
21 September 2023 · 5 min read
Artificial IntelligenceArtificial intelligence is becoming integrated into almost every aspect of our lives, and SEO is no exception. Various tasks involved in search engine optimisation are now relying on AI technology for
15 September 2023 · 5 min read
Artificial IntelligenceIf you were to feed some excerpts of the US Constitution into the AI detection tools, they would claim it to be written by AI tools like ChatGPT and Google Bard etc. ZeroGPT seems 94% certain that AI
29 August 2023 · 5 min read
Artificial IntelligenceYes, the content generated through AI can rank on Google but with some conditions and limitations. In early 2023, Google issued long guidelines to give directions regarding AI content. In these direct
18 August 2023 · 3 min read
Social MediaVideos are not the future of the digital marketing landscape anymore; they are its present! Today a vast majority of businesses rely on video content to thrive in the market. According to the survey c
10 August 2023 · 4 min read
Artificial IntelligenceIs AI sentience possible or not? This has been a topic of debate among experts for long. But what sparked this matter was a recent claim by Blake Lemoine, a software engineer at Google. Last year in J
26 July 2023 · 4 min read
CopywritingWe all know the importance of copywriting in business marketing to persuade customers. But also, we cannot deny the fact that crafting marketing copies can sometimes be difficult for several reasons.
20 July 2023 · 6 min read
Digital MarketingPrivacy! A natural right of every human that is also often associated with the right to life and liberty. It is what gives us freedom of choice to make our personal decisions without any external inte
10 July 2023 · 7 min read
Social MediaWhen we hear the word “storytelling”, the brands that usually come to our mind are Apple, Google, Nike, or Coca-Cola. This is because we feel connected with these companies on a deeper level as they h
27 June 2023 · 4 min read
Social MediaIt’s been more than a decade since Instagram was launched, and thenceforth, it has been continually evolving with amazing features that never fail to excite us. From being just a stunning photo-sharin
20 June 2023 · 6 min read
GoogleSince the launch of ChatGPT, it has been a matter of discussion among people if Google can detect content generated by it. And even if it can detect it, will it penalise that content? In this regard,
12 June 2023 · 5 min read
WebsiteAll new Bitvero with a fresh approach is here! We are happy to announce that Bitvero has undergone a major transformation to come back with a total customer-centric approach. Under the new approach, w
19 May 2023 · 2 min read
SEOCrazy Branding stats that leaves you scratching your heads: Amplifying brand messaging on social media to the right audience is a bit harder than saying ‘Just do it’. Building a brand is a desire of e
15 February 2022 · 7 min read
SEOYour handy guide on How to do keyword research for the blog, for your website, for PPC/Google Ads. Keyword Research Guide includes What is a keyword? Keywords are simply words we use to search the int
10 August 2021 · 14 min read
GoogleDoes Google collect your data and breach my privacy? Yes, Google collects your data on how you use its devices, services and apps – perhaps more than you realise. The tech giant keeps tabs on your sea
3 April 2021 · 7 min read
SEOAmidst all the uncertainty of the COVID-19 pandemic, there’s one thing all businesses can be sure of: Unlike these challenging times, digital marketing is here to stay. Indeed, spending the lockdown p
4 May 2020 · 4 min read
SEOThe document will give you an overview of 2020 SEO trends. We are summarising the list of 10 best tips trending in 2020. Although these are predictions based on SEO trends of 2020, you can consider th
23 January 2020 · 11 min read
WebsiteIf you are looking for website support cost, you have come to the right place. Here are the figures of website support for you upfront, if you are looking for numbers. However, that may not prove suff
22 May 2019 · 10 min read
WebsiteWe will consider a website redesign strategy during the following situations. And if the signs above don’t matter for you to consider a website redesign then hold on, Google has already given us one s
4 May 2019 · 7 min read
SEOLearning structured data for SEO requires understanding the essence of its very presence which directly relates to the fact “that machines work with strings, not things”. And the way web machines are
22 April 2019 · 11 min read
WebsiteFriends I am glad to present you the new face of Bitvero, fresh and functional, light & crispy, a wholly unique experience with a plethora of digital services. Back in July 2018 when Google announced
12 April 2019 · 2 min read
SEO · WebsiteWhat is the Google display network? Google Ads formally AdWords is divided in search network and display network, a search network is when businesses place text ads to appear in search engine results,
14 November 2018 · 11 min read
SEO · WebsiteBespoke or a template based website design, which method to consider and why? However, web design Industry follows only two different types of website design procedures! Website design process check
10 September 2018 · 8 min read
SEOThe guide ensures you to keep necessary tools handy and gives you a walkthrough of the setup process which includes essential account creation with setting a budget, targeting locations, simulating bi
4 August 2018 · 10 min read
SEOif you are writing SEO friendly content, my first genuine advice is to prepare yourself and start reading a lot and frequently whenever you may have the time or as per your schedules, Moreover, as sug
27 July 2018 · 16 min read
SEOThe 4 step strategy we will discuss next are highly critical for SEO if you are a small business owner, or if you are already running a successful business and keep SEO at hand than pondering over the
13 July 2018 · 12 min read
SEOSay Bye to ‘AdWords’; Google is rebranding ‘Google AdWords to Google Ads And this change is almost after 18 years, the first rebrand of ‘Google AdWords’ As confirmed by Sridhar Ramaswamy, Senior Vice
27 June 2018 · 3 min read
SEOEmail marketing is one of the old but an effective way to keep in touch with your audience and next, we will discuss top #3 professional email marketing software’s in the industry however, the process
22 June 2018 · 3 min read
SEOContent is King! OK, so it’s not the first time you’ve heard this. Time and time again, you’ve come across countless marketing blogs who all say mostly the same thing: That creating fresh, unique, and
20 June 2018 · 10 min read
WebsiteCan’t decide whether or not to hire a content writer? Still not sure why you actually need website content in the first place? Here, @Bitvero explain everything you need to know about this critical co
1 June 2018 · 6 min read
SEO · WebsiteInvesting all your time and effort into your SEO and getting no rankings in return? Don’t worry. Taking the time to pore over a few simple SEO suggestions can work wonders in helping you to leap up th
16 May 2018 · 6 min read
SEO · WebsiteBitvero at The Business Show 2018 – Personalized Search Consultancy (16-17th May 2018 at ExCeL London) | Call 020 313 76707 to book your appointment. This May 16th – 17th, Bitvero will be making our d
9 May 2018 · 2 min read
SEOPay per Click (PPC) advertising remains Google’s flagship product. It’s the one area of their business that continues to reap the most rewards for the search giant and, if used effectively, can be the
5 April 2018 · 4 min read
WebsiteYou don’t have to look far to find scores of online advice about choosing the best website CMS (Content Management System) for your new project. If you’ve reached us today, the chances are you’ve alre
8 March 2018 · 6 min read
WebsiteIn a recent post on Google’s official blog, Google Chrome Security Manager Emily Schechter announced that with the release of Google Chrome version 68, websites without HTTPs encryption will be marked
27 February 2018 · 2 min read
SEOAm I paying too much for SEO? How can I be sure that my SEO consultants are not over charging me? 🙁 Is there any SEO tool I can use to calculate SEO cost? What’s the actual difference between low co
17 February 2018 · 8 min read
WebsiteLaunching a website is easy…. …If that’s what you’re thinking as you come to get your site off the ground, we’ve got some advice for you: Think again. Why? Because to launch a website properly i
18 October 2017 · 17 min read
WebsitePersonalized Search Consulting that delivers results Doesn’t it seem as though everyone is talking about marketing these days? If it’s not search marketing, content marketing, brand marketing, and soc
18 October 2017 · 10 min read
SEOBy now, you’ve likely at least heard of Search Engine Optimisation (SEO). Often referred to by some experts as on-page, or on-site, SEO, this one-off process is usually packed by website design compan
18 October 2017 · 5 min read
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