Practical thinking on search, AI and growth — written for ambitious UK brands, not for algorithms.
Think about it — You’re casually scrolling through Instagram or Facebook. An ad pops up. You pause… look at it… and keep scrolling. Click? No. Like? No. Comment? Definitely not. So what does that mean
23 June 2025 · 2 min read
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Digital Marketing · Social MediaJust think – you made an awesome Instagram Reel. It was trending; you posted it at the right time. The reel crossed 1 million views. People are even commenting, “So cool!” and “It’s relatable!” But wh
6 June 2025 · 3 min read
Digital Marketing · Google · SEO · Social MediaMost small businesses that want to promote their businesses locally via digital marketing face confusion about whether to use search engines or social media. When options are great, they have pros and
3 January 2025 · 4 min read
Digital Marketing · Google · Social MediaPaid advertising these days is a very common technique of digital marketing. As it provides quicker results than organic marketing, businesses give it much weightage. Whether it is Google PPC ads, Fac
20 August 2024 · 3 min read
Social MediaInstagram always has something new to offer in the form of features and trends. One trend doesn’t get old. Another starts to emerge. These trends become important to become familiar with for businesse
20 July 2024 · 3 min read
Digital Marketing · Social MediaImagine you are scrolling through social media like Facebook, Instagram, etc. Randomly, a post from one of your friends eating pizza appears on your feed. Seeing that, you find yourself thinking, “I a
31 March 2024 · 4 min read
Digital Marketing · Social MediaWhen it comes to digital marketing, segmenting the audience becomes important. Based on several factors, you identify who you should serve with your marketing campaign and name it your “target audienc
29 January 2024 · 4 min read
Digital Marketing · Google · Social MediaFinding room to negotiate the price for everything we buy is ingrained in human DNA. Though negotiating requires effort, we still do not give up! The funny thing is that this tendency continues even w
9 January 2024 · 6 min read
Social MediaVideos are not the future of the digital marketing landscape anymore; they are its present! Today a vast majority of businesses rely on video content to thrive in the market. According to the survey c
10 August 2023 · 4 min read
Social MediaWhen we hear the word “storytelling”, the brands that usually come to our mind are Apple, Google, Nike, or Coca-Cola. This is because we feel connected with these companies on a deeper level as they h
27 June 2023 · 4 min read
Social MediaIt’s been more than a decade since Instagram was launched, and thenceforth, it has been continually evolving with amazing features that never fail to excite us. From being just a stunning photo-sharin
20 June 2023 · 6 min read
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