Practical thinking on search, AI and growth — written for ambitious UK brands, not for algorithms.
For years, SEO has been the buzzword. Everyone wanted to rank on Google, optimise keywords, build backlinks, and chase algorithms. But with AI, things are changing fast. Search is no longer the only w
27 August 2025 · 3 min read
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SEO🔥 “Best Phones 2025 📱” vs. “Best Phones 2025” Guess which one grabs your eye first? If you plan to write your meta titles with emojis in SEO, you’re not alone. But let’s decode this smartly: Do emoj
31 July 2025 · 3 min read
Copywriting · Google · SEOJust imagine — someone searches your brand name on Google. But whose ad shows up? Your competitors. For example: A user types “Nike shoes” And the top ad says: “Puma shoes – 50% off” This is a hidden
27 May 2025 · 3 min read
Artificial Intelligence · Google · SEOAs usual, Google conducted its Search Off the Record Podcast recently. When the title was “wrapping up 2024”, the main theme revolved around the impact of AI on SEO. All four hosts on the podcast dis
29 January 2025 · 4 min read
Artificial Intelligence · Google · SEOAI is taking over the world and search engines. From Bing to Google, they now rely on AI algorithms. This is in different aspects, from ranking websites and identifying spam to even producing informat
15 January 2025 · 5 min read
Digital Marketing · Google · SEO · Social MediaMost small businesses that want to promote their businesses locally via digital marketing face confusion about whether to use search engines or social media. When options are great, they have pros and
3 January 2025 · 4 min read
Artificial Intelligence · Digital Marketing · Google · SEOAI, for sure, is something that will dominate the trends of Google Ads in 2025. But how, in what areas, and to what extent will it continue or bring about changes that can impact your Google ads strat
17 December 2024 · 2 min read
Artificial Intelligence · Digital Marketing · Google · SEOSearhGPT OpenAI’s new search engine prototype has been successfully added to ChatGPT. So now you can get almost a search engine page experience on ChatGPT itself. As you know, ChatGPT was previously t
30 November 2024 · 3 min read
Artificial Intelligence · Google · SEOYou know that the Google search landscape is changing with time and, most importantly, with the arrival of AI. Not only did AI content make Google take a lot of steps that impacted SEO strategies, bu
18 November 2024 · 3 min read
Artificial Intelligence · Google · SEOAI has impacted SEO both negatively and positively. Generative AI plays the biggest role in this. Whether Google quick generative snapshots or generated content via ChatGPT or other AI tools, all have
24 October 2024 · 3 min read
Digital Marketing · Google · SEOYou already know that Google has tons of ranking factors in place for website SEO rankings. This includes all the on-page factors, off-page factors or UX factors. Besides, there are many other factors
16 October 2024 · 3 min read
Artificial Intelligence · Google · SEOSince its arrival, AI has stirred up a storm in almost every field, and SEO is no exception. Algorithmic shifts in search engines have started to affect search rankings, which is concerning to SEO exp
11 September 2024 · 3 min read
SEOWith voice assistants like Alexa and Siri, people get used to voice searches. This normalisation is now becoming a trend, with more and more people shifting to this method. The reason for this shift i
10 July 2024 · 4 min read
Artificial Intelligence · Google · SEOGoogle is on a mission to make search things easier. It is bringing new ways that aim to help its users more conveniently. All thanks to Google’s approach to providing the best possible UX. From the m
20 June 2024 · 3 min read
SEO · WebsiteUndeniably, boosting revenue remains the ultimate goal of business, including that of handymen. No matter if it runs through a physical or digital space. Sure, for your brick-and-mortar store, you hav
20 May 2024 · 4 min read
Google · SEOAre you someone looking to know the connection between Google RankBrain and SEO? Or are you even the one searching for “what it Google RankBrain?” If the answer to both of them is yes then you are at
20 April 2024 · 5 min read
Digital Marketing · SEONewton was hit by an apple, have long been a myth that people believe in crazily. But if a mass of people believes in something, it doesn’t have to be true. Humans tend to be highly superstitious crea
10 April 2024 · 10 min read
Google · SEOSEO and PPC, both being sub-parts of a broad digital marketing strategy, have different intents and outcomes. Both have advantages for you, but that depends on your goals, requirements, and also on bu
29 December 2023 · 5 min read
SEOCrazy Branding stats that leaves you scratching your heads: Amplifying brand messaging on social media to the right audience is a bit harder than saying ‘Just do it’. Building a brand is a desire of e
15 February 2022 · 7 min read
SEOYour handy guide on How to do keyword research for the blog, for your website, for PPC/Google Ads. Keyword Research Guide includes What is a keyword? Keywords are simply words we use to search the int
10 August 2021 · 14 min read
SEOAmidst all the uncertainty of the COVID-19 pandemic, there’s one thing all businesses can be sure of: Unlike these challenging times, digital marketing is here to stay. Indeed, spending the lockdown p
4 May 2020 · 4 min read
SEOThe document will give you an overview of 2020 SEO trends. We are summarising the list of 10 best tips trending in 2020. Although these are predictions based on SEO trends of 2020, you can consider th
23 January 2020 · 11 min read
SEOLearning structured data for SEO requires understanding the essence of its very presence which directly relates to the fact “that machines work with strings, not things”. And the way web machines are
22 April 2019 · 11 min read
SEO · WebsiteWhat is the Google display network? Google Ads formally AdWords is divided in search network and display network, a search network is when businesses place text ads to appear in search engine results,
14 November 2018 · 11 min read
SEO · WebsiteBespoke or a template based website design, which method to consider and why? However, web design Industry follows only two different types of website design procedures! Website design process check
10 September 2018 · 8 min read
SEOThe guide ensures you to keep necessary tools handy and gives you a walkthrough of the setup process which includes essential account creation with setting a budget, targeting locations, simulating bi
4 August 2018 · 10 min read
SEOif you are writing SEO friendly content, my first genuine advice is to prepare yourself and start reading a lot and frequently whenever you may have the time or as per your schedules, Moreover, as sug
27 July 2018 · 16 min read
SEOThe 4 step strategy we will discuss next are highly critical for SEO if you are a small business owner, or if you are already running a successful business and keep SEO at hand than pondering over the
13 July 2018 · 12 min read
SEOSay Bye to ‘AdWords’; Google is rebranding ‘Google AdWords to Google Ads And this change is almost after 18 years, the first rebrand of ‘Google AdWords’ As confirmed by Sridhar Ramaswamy, Senior Vice
27 June 2018 · 3 min read
SEOEmail marketing is one of the old but an effective way to keep in touch with your audience and next, we will discuss top #3 professional email marketing software’s in the industry however, the process
22 June 2018 · 3 min read
SEOContent is King! OK, so it’s not the first time you’ve heard this. Time and time again, you’ve come across countless marketing blogs who all say mostly the same thing: That creating fresh, unique, and
20 June 2018 · 10 min read
SEO · WebsiteInvesting all your time and effort into your SEO and getting no rankings in return? Don’t worry. Taking the time to pore over a few simple SEO suggestions can work wonders in helping you to leap up th
16 May 2018 · 6 min read
SEO · WebsiteBitvero at The Business Show 2018 – Personalized Search Consultancy (16-17th May 2018 at ExCeL London) | Call 020 313 76707 to book your appointment. This May 16th – 17th, Bitvero will be making our d
9 May 2018 · 2 min read
SEOPay per Click (PPC) advertising remains Google’s flagship product. It’s the one area of their business that continues to reap the most rewards for the search giant and, if used effectively, can be the
5 April 2018 · 4 min read
SEOAm I paying too much for SEO? How can I be sure that my SEO consultants are not over charging me? 🙁 Is there any SEO tool I can use to calculate SEO cost? What’s the actual difference between low co
17 February 2018 · 8 min read
SEOBy now, you’ve likely at least heard of Search Engine Optimisation (SEO). Often referred to by some experts as on-page, or on-site, SEO, this one-off process is usually packed by website design compan
18 October 2017 · 5 min read
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