Practical thinking on search, AI and growth — written for ambitious UK brands, not for algorithms.
For years, SEO has been the buzzword. Everyone wanted to rank on Google, optimise keywords, build backlinks, and chase algorithms. But with AI, things are changing fast. Search is no longer the only w
27 August 2025 · 3 min read
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Digital Marketing · Google · Social MediaThink about it — You’re casually scrolling through Instagram or Facebook. An ad pops up. You pause… look at it… and keep scrolling. Click? No. Like? No. Comment? Definitely not. So what does that mean
23 June 2025 · 2 min read
Copywriting · Google · SEOJust imagine — someone searches your brand name on Google. But whose ad shows up? Your competitors. For example: A user types “Nike shoes” And the top ad says: “Puma shoes – 50% off” This is a hidden
27 May 2025 · 3 min read
Artificial Intelligence · Google · SEOAs usual, Google conducted its Search Off the Record Podcast recently. When the title was “wrapping up 2024”, the main theme revolved around the impact of AI on SEO. All four hosts on the podcast dis
29 January 2025 · 4 min read
Artificial Intelligence · Google · SEOAI is taking over the world and search engines. From Bing to Google, they now rely on AI algorithms. This is in different aspects, from ranking websites and identifying spam to even producing informat
15 January 2025 · 5 min read
Digital Marketing · Google · SEO · Social MediaMost small businesses that want to promote their businesses locally via digital marketing face confusion about whether to use search engines or social media. When options are great, they have pros and
3 January 2025 · 4 min read
Artificial Intelligence · Digital Marketing · Google · SEOAI, for sure, is something that will dominate the trends of Google Ads in 2025. But how, in what areas, and to what extent will it continue or bring about changes that can impact your Google ads strat
17 December 2024 · 2 min read
Artificial Intelligence · Digital Marketing · Google · SEOSearhGPT OpenAI’s new search engine prototype has been successfully added to ChatGPT. So now you can get almost a search engine page experience on ChatGPT itself. As you know, ChatGPT was previously t
30 November 2024 · 3 min read
Artificial Intelligence · Google · SEOYou know that the Google search landscape is changing with time and, most importantly, with the arrival of AI. Not only did AI content make Google take a lot of steps that impacted SEO strategies, bu
18 November 2024 · 3 min read
Artificial Intelligence · Google · SEOAI has impacted SEO both negatively and positively. Generative AI plays the biggest role in this. Whether Google quick generative snapshots or generated content via ChatGPT or other AI tools, all have
24 October 2024 · 3 min read
Digital Marketing · Google · SEOYou already know that Google has tons of ranking factors in place for website SEO rankings. This includes all the on-page factors, off-page factors or UX factors. Besides, there are many other factors
16 October 2024 · 3 min read
Artificial Intelligence · Google · SEOSince its arrival, AI has stirred up a storm in almost every field, and SEO is no exception. Algorithmic shifts in search engines have started to affect search rankings, which is concerning to SEO exp
11 September 2024 · 3 min read
Artificial Intelligence · GoogleWill SearchGPT disrupt Google searches? Recently, this has become an important topic in the SEO industry. So, let’s see if it really does so. But before that, if you have no idea what SearchGPT is, le
30 August 2024 · 4 min read
Digital Marketing · Google · Social MediaPaid advertising these days is a very common technique of digital marketing. As it provides quicker results than organic marketing, businesses give it much weightage. Whether it is Google PPC ads, Fac
20 August 2024 · 3 min read
Artificial Intelligence · Google · SEOGoogle is on a mission to make search things easier. It is bringing new ways that aim to help its users more conveniently. All thanks to Google’s approach to providing the best possible UX. From the m
20 June 2024 · 3 min read
Artificial Intelligence · GoogleIf you came across the internet, so many screenshots of Google SGE generating illogical answers were going viral. The answers were so nonsensical or bizarre that people eventually had to react. Some u
10 June 2024 · 3 min read
Artificial Intelligence · GoogleGoogle updates its algorithms from time to time so that users get the best results for their searches and search marketers get deserved rankings for their efforts. These updates vary, focusing on comb
30 May 2024 · 3 min read
Artificial Intelligence · Digital Marketing · GoogleThe existence of SEO has been long. However, from time to time, its survival has been claimed under threat. This time, obviously, AI is the reason. The ChatGPT’s arrival and the sensation it brought h
10 May 2024 · 2 min read
Artificial Intelligence · GoogleWith the influx of AI, tech giants don’t want to leave any of their products without it anymore. From every app to functionality, they seem too desperate to add AI assistance everywhere in forms from
30 April 2024 · 3 min read
Google · SEOAre you someone looking to know the connection between Google RankBrain and SEO? Or are you even the one searching for “what it Google RankBrain?” If the answer to both of them is yes then you are at
20 April 2024 · 5 min read
Digital Marketing · Google · Social MediaFinding room to negotiate the price for everything we buy is ingrained in human DNA. Though negotiating requires effort, we still do not give up! The funny thing is that this tendency continues even w
9 January 2024 · 6 min read
Google · SEOSEO and PPC, both being sub-parts of a broad digital marketing strategy, have different intents and outcomes. Both have advantages for you, but that depends on your goals, requirements, and also on bu
29 December 2023 · 5 min read
GoogleAs the ChatGPT makes it pretty cool to search for things, other tech giants, including Google, are continuously experimenting with new ways to improve search experience in the field of generative AI.
6 November 2023 · 5 min read
GoogleGoogle finally finished rolling out its new spam update it had been working on for a long. In early October, Google released a blog post informing people that it is in the process of introducing somet
31 October 2023 · 3 min read
GoogleSince the launch of ChatGPT, it has been a matter of discussion among people if Google can detect content generated by it. And even if it can detect it, will it penalise that content? In this regard,
12 June 2023 · 5 min read
GoogleDoes Google collect your data and breach my privacy? Yes, Google collects your data on how you use its devices, services and apps – perhaps more than you realise. The tech giant keeps tabs on your sea
3 April 2021 · 7 min read
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