Practical thinking on search, AI and growth — written for ambitious UK brands, not for algorithms.
Think about it — You’re casually scrolling through Instagram or Facebook. An ad pops up. You pause… look at it… and keep scrolling. Click? No. Like? No. Comment? Definitely not. So what does that mean
23 June 2025 · 2 min read
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Digital Marketing · Social MediaJust think – you made an awesome Instagram Reel. It was trending; you posted it at the right time. The reel crossed 1 million views. People are even commenting, “So cool!” and “It’s relatable!” But wh
6 June 2025 · 3 min read
Artificial Intelligence · Digital MarketingWith the constant rise of global capitalism in almost every field, the need to promote products is also at its peak. For that, businesses adopt various marketing tactics, one of which is Stealth ads.
21 February 2025 · 3 min read
Digital Marketing · Google · SEO · Social MediaMost small businesses that want to promote their businesses locally via digital marketing face confusion about whether to use search engines or social media. When options are great, they have pros and
3 January 2025 · 4 min read
Artificial Intelligence · Digital Marketing · Google · SEOAI, for sure, is something that will dominate the trends of Google Ads in 2025. But how, in what areas, and to what extent will it continue or bring about changes that can impact your Google ads strat
17 December 2024 · 2 min read
Artificial Intelligence · Digital Marketing · Google · SEOSearhGPT OpenAI’s new search engine prototype has been successfully added to ChatGPT. So now you can get almost a search engine page experience on ChatGPT itself. As you know, ChatGPT was previously t
30 November 2024 · 3 min read
Digital Marketing · Google · SEOYou already know that Google has tons of ranking factors in place for website SEO rankings. This includes all the on-page factors, off-page factors or UX factors. Besides, there are many other factors
16 October 2024 · 3 min read
Digital Marketing · WebsiteWebsite design these days is a necessary marketing tool. And it becomes even a great tool with a good UX. Users, whether enquiring or purchasing, want a smooth process. This can be possible only if yo
25 September 2024 · 3 min read
Digital Marketing · Google · Social MediaPaid advertising these days is a very common technique of digital marketing. As it provides quicker results than organic marketing, businesses give it much weightage. Whether it is Google PPC ads, Fac
20 August 2024 · 3 min read
Digital MarketingWhen email marketing is necessary these days, building a successful campaign requires planning, strategy, and creativity. Yes, it may seem to you that it’s as easy as typing a simple email and shootin
12 August 2024 · 3 min read
Artificial Intelligence · Digital Marketing“Good customer service costs less than bad customer service.” This quote by Sally Gronow these days seems to best fit in this era of AI chatbots, where they have made much easier to receive customers’
30 July 2024 · 3 min read
Artificial Intelligence · Digital Marketing · GoogleThe existence of SEO has been long. However, from time to time, its survival has been claimed under threat. This time, obviously, AI is the reason. The ChatGPT’s arrival and the sensation it brought h
10 May 2024 · 2 min read
Digital Marketing · SEONewton was hit by an apple, have long been a myth that people believe in crazily. But if a mass of people believes in something, it doesn’t have to be true. Humans tend to be highly superstitious crea
10 April 2024 · 10 min read
Digital Marketing · Social MediaImagine you are scrolling through social media like Facebook, Instagram, etc. Randomly, a post from one of your friends eating pizza appears on your feed. Seeing that, you find yourself thinking, “I a
31 March 2024 · 4 min read
Digital Marketing · WebsiteAre you a startup worrying about the branding element for your website? If it is like you have no idea at all how to do that and where to begin? What to choose and what to not! How to choose and how t
20 March 2024 · 4 min read
Digital Marketing · WebsiteSure, crafting compelling call-to-actions is not rocket science. But it is an art nevertheless. Yes, you do not need a lengthy training for it. But reading a handful of articles, careful observation,
9 February 2024 · 4 min read
Digital Marketing · Social MediaWhen it comes to digital marketing, segmenting the audience becomes important. Based on several factors, you identify who you should serve with your marketing campaign and name it your “target audienc
29 January 2024 · 4 min read
Digital Marketing · Google · Social MediaFinding room to negotiate the price for everything we buy is ingrained in human DNA. Though negotiating requires effort, we still do not give up! The funny thing is that this tendency continues even w
9 January 2024 · 6 min read
Digital MarketingModeration is the key to lasting enjoyment. This quote by Hosea Ballou, an American theological writer, fits best with the current AI scenario. As AI emerges, so do its negative side and people’s conc
8 December 2023 · 3 min read
Digital MarketingWith an effective digital marketing strategy, you get benefits in many ways. However, that is with the condition that it aligns with your intent. By this, we simply mean that if you want to yield dif
29 November 2023 · 4 min read
Digital MarketingPrivacy! A natural right of every human that is also often associated with the right to life and liberty. It is what gives us freedom of choice to make our personal decisions without any external inte
10 July 2023 · 7 min read
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