Practical thinking on search, AI and growth — written for ambitious UK brands, not for algorithms.
For years, SEO has been the buzzword. Everyone wanted to rank on Google, optimise keywords, build backlinks, and chase algorithms. But with AI, things are changing fast. Search is no longer the only w
27 August 2025 · 3 min read
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Artificial IntelligenceChina’s DeepSeek has shocked people around the world with its amazing AI model, which was developed very cost-effectively. Immediately after its launch, the model was seen giving tough competition to
21 March 2025 · 3 min read
Artificial Intelligence · Digital MarketingWith the constant rise of global capitalism in almost every field, the need to promote products is also at its peak. For that, businesses adopt various marketing tactics, one of which is Stealth ads.
21 February 2025 · 3 min read
Artificial Intelligence · Google · SEOAs usual, Google conducted its Search Off the Record Podcast recently. When the title was “wrapping up 2024”, the main theme revolved around the impact of AI on SEO. All four hosts on the podcast dis
29 January 2025 · 4 min read
Artificial Intelligence · Google · SEOAI is taking over the world and search engines. From Bing to Google, they now rely on AI algorithms. This is in different aspects, from ranking websites and identifying spam to even producing informat
15 January 2025 · 5 min read
Artificial Intelligence · Digital Marketing · Google · SEOAI, for sure, is something that will dominate the trends of Google Ads in 2025. But how, in what areas, and to what extent will it continue or bring about changes that can impact your Google ads strat
17 December 2024 · 2 min read
Artificial Intelligence · Digital Marketing · Google · SEOSearhGPT OpenAI’s new search engine prototype has been successfully added to ChatGPT. So now you can get almost a search engine page experience on ChatGPT itself. As you know, ChatGPT was previously t
30 November 2024 · 3 min read
Artificial Intelligence · Google · SEOYou know that the Google search landscape is changing with time and, most importantly, with the arrival of AI. Not only did AI content make Google take a lot of steps that impacted SEO strategies, bu
18 November 2024 · 3 min read
Artificial Intelligence · Google · SEOAI has impacted SEO both negatively and positively. Generative AI plays the biggest role in this. Whether Google quick generative snapshots or generated content via ChatGPT or other AI tools, all have
24 October 2024 · 3 min read
Artificial Intelligence · Google · SEOSince its arrival, AI has stirred up a storm in almost every field, and SEO is no exception. Algorithmic shifts in search engines have started to affect search rankings, which is concerning to SEO exp
11 September 2024 · 3 min read
Artificial Intelligence · GoogleWill SearchGPT disrupt Google searches? Recently, this has become an important topic in the SEO industry. So, let’s see if it really does so. But before that, if you have no idea what SearchGPT is, le
30 August 2024 · 4 min read
Artificial Intelligence · Digital Marketing“Good customer service costs less than bad customer service.” This quote by Sally Gronow these days seems to best fit in this era of AI chatbots, where they have made much easier to receive customers’
30 July 2024 · 3 min read
Artificial IntelligenceThere was a time when ancient traders manually designed simple symbols or marks for their goods. This was to make it easy for people to identify and differentiate their craft. By then, this icon-makin
30 June 2024 · 4 min read
Artificial Intelligence · Google · SEOGoogle is on a mission to make search things easier. It is bringing new ways that aim to help its users more conveniently. All thanks to Google’s approach to providing the best possible UX. From the m
20 June 2024 · 3 min read
Artificial Intelligence · GoogleIf you came across the internet, so many screenshots of Google SGE generating illogical answers were going viral. The answers were so nonsensical or bizarre that people eventually had to react. Some u
10 June 2024 · 3 min read
Artificial Intelligence · GoogleGoogle updates its algorithms from time to time so that users get the best results for their searches and search marketers get deserved rankings for their efforts. These updates vary, focusing on comb
30 May 2024 · 3 min read
Artificial Intelligence · Digital Marketing · GoogleThe existence of SEO has been long. However, from time to time, its survival has been claimed under threat. This time, obviously, AI is the reason. The ChatGPT’s arrival and the sensation it brought h
10 May 2024 · 2 min read
Artificial Intelligence · GoogleWith the influx of AI, tech giants don’t want to leave any of their products without it anymore. From every app to functionality, they seem too desperate to add AI assistance everywhere in forms from
30 April 2024 · 3 min read
Artificial IntelligenceSince the year 1956, when John McCarthy first coined the term artificial intelligence, the field has experienced several breakthroughs and setbacks. From IBM’s Deep Blue defeating a chess champion in
21 September 2023 · 5 min read
Artificial IntelligenceArtificial intelligence is becoming integrated into almost every aspect of our lives, and SEO is no exception. Various tasks involved in search engine optimisation are now relying on AI technology for
15 September 2023 · 5 min read
Artificial IntelligenceIf you were to feed some excerpts of the US Constitution into the AI detection tools, they would claim it to be written by AI tools like ChatGPT and Google Bard etc. ZeroGPT seems 94% certain that AI
29 August 2023 · 5 min read
Artificial IntelligenceYes, the content generated through AI can rank on Google but with some conditions and limitations. In early 2023, Google issued long guidelines to give directions regarding AI content. In these direct
18 August 2023 · 3 min read
Artificial IntelligenceIs AI sentience possible or not? This has been a topic of debate among experts for long. But what sparked this matter was a recent claim by Blake Lemoine, a software engineer at Google. Last year in J
26 July 2023 · 4 min read
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